Independent design practice
Paris — Tokyo

PARIS 09:41 Open for commissions — 2026
Selected practice 2014—2026 Brand systems · Digital · Space ● Available Q1

Clarity is a discipline

A practice for the essential

We build identities, interfaces and environments for institutions that would rather be understood than admired. Less, arranged with intent.

View selected work
Founded
Paris, 2014
Team
12 People
Recognition
D&AD · TDC · Awwwards
N° 024 — Printed in Paris Scroll to examine
01 / Work

Selected work

Four exercises in reduction, made for culture, commerce and civic life. Full index available on request.
Request the full index 24 projects · 2014—2026
02 / Approach The studio believes
Design is not decoration. It is the arrangement of attention.
(01) — Substraction

Remove before adding

Every element must earn its place. The first draft is usually the last, with more taken away.

(02) — Structure

Make the system visible

A grid is not a cage; it is a promise. Good systems behave predictably so that ideas can be wild.

(03) — Consequence

Build for the long view

We design things that are still legible in twenty years: in print, in space, on whatever screen comes next.

03 / Capabilities

What we do

Four disciplines, one continuous process. We often work from strategy through to the last printed detail.
01 —

Strategy &
Positioning

Research, naming, narrative and the difficult sentences that tell you what a thing actually is.

  • Audits
  • Naming
  • Verbal identity
02 —

Identity &
Systems

Marks, type, colour and the rules that let an institution speak with one clear voice.

  • Brand systems
  • Guidelines
  • Art direction
03 —

Digital
Products

Interfaces that reduce effort, not ambition. Designed with engineering, from the first wireframe.

  • Web & product
  • Design systems
  • Interaction
04 —

Space &
Print

Signage, exhibitions and printed matter — the physical end of the same continuous system.

  • Wayfinding
  • Exhibitions
  • Editorial
Angular concrete architecture with strong diagonal shadows.
Civic Forum, 2022Ph. Camille Roy
04 / Studio

Small by
intention.

FORMA is a twelve-person practice with studios in Paris and Tokyo. We keep the team small so that the people who ask the questions are the people who make the work.

Our clients include museums, universities, independent labels and a handful of companies we believe are building useful things. We take on six projects a year, no more.

2014Founded in Paris
31Awards & citations
06Projects / year
05 / Notes

From the studio

Occasional writing on systems, attention and the edges of the brief.